Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
Eco Soul Collective
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to build a vintage-inspired room from scratch
July 14, 2026
Building a vintage-inspired room from scratch is easier than it looks, and the results can be far more personal and characterful than anything assembled from a flat-pack catalogue. Here is how to do it well.
How to reduce your plastic use at home, one room at a time
July 13, 2026
Reducing plastic use at home is easier when you break it down room by room. These practical swaps and habits will help you cut waste without the overwhelm.
How to take better product photos with just your phone
July 12, 2026
You don't need a DSLR or a professional studio to take product photos that sell. With the right light, a clean setup, and a few simple techniques, your phone is more than enough.
The best plant nurseries in the Dandenong Ranges
July 11, 2026
The Dandenong Ranges is home to some of Victoria's finest plant nurseries, where rare ferns, native groundcovers, and heirloom varieties thrive alongside stunning forest scenery. Here's where to browse and what to look for.
How to repurpose old pallets into functional furniture
July 10, 2026
Old wooden pallets are one of the most freely available materials in repurposed design, and with the right preparation they can become genuinely beautiful furniture. Here's how to do it well.
How to hunt for vintage furniture at estate sales and auctions
July 8, 2026
Estate sales and auctions are some of the richest hunting grounds for quality vintage furniture, but knowing how to navigate them makes all the difference. Here's a practical guide to getting started.