Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
Eco Soul Collective
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
Dog-friendly walks and stops in the Dandenong Ranges
October 1, 2026
The Dandenong Ranges is one of Victoria's most rewarding destinations for dog owners, with fern gully tracks, creek-side paths, and welcoming stops along the way. Here's how to plan a great day out with your dog.
How to style vintage pieces in a rental without losing your bond
September 30, 2026
Renting doesn't mean living with beige walls and flat-pack furniture forever. With the right approach, vintage pieces can transform a rental into a genuinely characterful home without touching a single wall fixing.
How to batch your handmade production without burning out
September 29, 2026
Batching production is one of the most effective habits a handmade maker can build, but done poorly it swaps creative burnout for a different kind of exhaustion. Here's how to structure your make days so output actually grows.
How to make your garden more sustainable without starting over
September 28, 2026
A sustainable garden doesn't require a blank slate or a big budget. With a few targeted changes to how you water, plant, and manage waste, your outdoor space can work with nature rather than against it.
How to create a lookbook that sells your handmade range
September 27, 2026
A lookbook gives your handmade range a visual identity that product listings alone can't achieve. Here's how to plan and produce one that connects with buyers and actually moves stock.
How to photograph vintage pieces for resale or insurance
September 26, 2026
A well-photographed vintage piece sells faster and holds up better against insurance disputes. These practical steps will help you capture condition, markings, and character with nothing more than your phone.