Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
Eco Soul Collective
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to store vintage textiles so they don't deteriorate
September 5, 2026
Vintage textiles are some of the most fragile items you can collect, and improper storage is the most common reason they don't survive. These practical techniques will help you protect quilts, lace, embroidery, and clothing for decades to come.
How to write a returns policy that protects your handmade business
September 4, 2026
A returns policy isn't just legal fine print. For handmade sellers, it's one of the clearest signals of professionalism and care, and getting it right can make the difference between a loyal customer and a dispute.
Seasonal wildflower walks in the Dandenong Ranges
September 3, 2026
The Dandenong Ranges puts on a wildflower display that changes with every season, from golden wattles in winter to delicate ground orchids in spring. Here's where to walk and what to look for.
How to plan a sustainable swap party with friends
September 2, 2026
A swap party is one of the most enjoyable ways to live more sustainably, giving pre-loved items a second life without a single trip to the shops. Here's how to organise one your friends will actually want to come back to.
How to write a wholesale pitch that actually gets a yes
September 1, 2026
Pitching your handmade products to a stockist can feel daunting, but the difference between a yes and no reply often comes down to how your pitch is written. Here's what to include and what to leave out.
What to eat in the Dandenong Ranges: a food lover's guide
August 31, 2026
The Dandenong Ranges is far more than a scenic escape. Its food scene, rooted in local produce, independent kitchens, and slow-food values, rivals anything Melbourne's inner suburbs have to offer.