Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
Eco Soul Collective
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to make your garden more sustainable without starting over
September 28, 2026
A sustainable garden doesn't require a blank slate or a big budget. With a few targeted changes to how you water, plant, and manage waste, your outdoor space can work with nature rather than against it.
How to create a lookbook that sells your handmade range
September 27, 2026
A lookbook gives your handmade range a visual identity that product listings alone can't achieve. Here's how to plan and produce one that connects with buyers and actually moves stock.
How to photograph vintage pieces for resale or insurance
September 26, 2026
A well-photographed vintage piece sells faster and holds up better against insurance disputes. These practical steps will help you capture condition, markings, and character with nothing more than your phone.
How to repurpose old maps and sheet music into wall art
September 25, 2026
Old maps and sheet music are two of the most overlooked materials in repurposed design. With a little preparation and some basic framing techniques, they can become genuinely striking wall art.
Stargazing in the Dandenong Ranges: where to go after dark
September 24, 2026
The Dandenong Ranges sits close enough to Melbourne to reach in under an hour, yet far enough from the city's light pollution to reveal a proper night sky. Here's where to go, and what to bring.
How to read product labels and actually understand them
September 23, 2026
Most product labels are designed to reassure, not inform. Learning to decode certification logos, ingredient lists, and vague sustainability claims helps you shop with real confidence.