Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
Eco Soul Collective
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to shop sustainably for kids without the overwhelm
November 2, 2026
Children grow fast, but that doesn't mean their things have to pile up in landfill. A few focused habits can make sustainable shopping for kids genuinely manageable, even for busy families.
How to set up a craft fair display that stops people walking past
November 1, 2026
Most craft fair stalls lose customers in the first three seconds. A few deliberate choices about layout, height, and signage can turn foot traffic into real sales.
How to repurpose old mirrors into eye-catching home pieces
October 31, 2026
Old mirrors are hiding in op shops, hard rubbish collections, and spare rooms across Australia with far more potential than most people realise. With a few basic techniques, they can become some of the most striking pieces in your home.
Art galleries and studios to visit in the Dandenong Ranges
October 30, 2026
The Dandenong Ranges harbours a quietly thriving visual arts scene, from intimate hilltop galleries to working studios open to visitors. Here's where to go if you want to see art being made and take a piece of it home.
How to negotiate the price of vintage pieces without offending anyone
October 29, 2026
Negotiating the price of a vintage piece can feel awkward, but it's a normal part of the market for both buyers and sellers. Knowing how to do it respectfully is what separates a confident collector from a hesitant browser.
How to build a sustainable pet care routine at home
October 28, 2026
Pets bring enormous joy, but they also carry a surprisingly large environmental footprint. A few deliberate swaps in how you feed, groom, and kit out your animal can make a real difference.