Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
Eco Soul Collective
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to mix vintage eras without your home looking cluttered
August 18, 2026
Mixing vintage eras is one of the most rewarding things you can do with a home, but it's easy to tip from curated into chaotic. These practical principles will help you combine pieces from different decades with confidence.
How to create a sustainable home office on a budget
August 16, 2026
A sustainable home office is easier to pull together than most people expect, especially when you start with what already exists. Here are practical ideas for creating a low-waste workspace without spending a fortune.
How to handle negative reviews in your handmade business
August 15, 2026
A negative review can feel devastating when you've poured real craft into a product. With the right response strategy, it can also become one of the most trust-building moments your business has.
Family-friendly things to do in the Dandenong Ranges
August 14, 2026
The Dandenong Ranges packs more family-friendly experiences into a short drive from Melbourne than almost anywhere else in Victoria. Here's how to make the most of a day out with kids of any age.
How to green your cleaning routine without harsh chemicals
August 13, 2026
A greener cleaning routine doesn't require expensive products or a complete overhaul. These practical swaps use simple ingredients to cut chemical exposure, reduce plastic waste, and actually clean your home.
How to repurpose old books into beautiful home decor
August 4, 2026
Old books hold far more potential than a dusty shelf might suggest. With a little creativity, worn or unwanted volumes can become some of the most characterful pieces in your home.